Annual Sustainability
Report
2011
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GRI 2.10

Intangible Assets


Over more than five decades, Algar Group has enhanced distinct features that give it a prominent position in the market
Over more than five decades, Algar Group has enhanced distinct features that give it a prominent position in the market, strengthen its business and significantly help the Company create value. However, part of these distinct features cannot be measured in numbers and, therefore, are not explicitly shown in the Company’s financial statements. They are the so-called intangible assets, which mainly include:

Brand powerAlgar Group is a solid and entrepreneurial corporate conglomerate, proudly Brazilian, with 100% Brazilian capital, and is the controlling shareholder of nine companies that stand out within their areas of operations, which comprise the IT/Telecom, Agribusiness, Services and Tourism segments. Algar is a family-run Company, which is also admired by its professional and sustainable management model.

Prime corporate governance The practices adopted by the Company, as detailed in the corresponding topic, have become a benchmark in terms of management of family-run companies in Brazil.

Human and intellectual capital Algar Group is recognized for the valuation of its professional talents. The main driving force behind the actions that aim at the human and intellectual development of the associates is UniAlgar. The Group’s corporate university provides and coordinates several specialization and qualification courses, in partnership with renowned institutions, in addition to creating a number of tools aimed at capitalizing on the knowledge attained by all Algar companies.

Innovation Innovation is present in the Algar Group’s DNA and part of the growth strategy of all its companies, consistently cultivated through the Algar Innovation Program. All companies maintain an Innovation Committee, composed of professionals from different areas and aimed at evaluating ideas and projects, and promoting culture and monitoring the executing of the innovation corporate policy. The Algar Group signed a Technical Cooperation Agreement with the Research Support Foundation of the State of Minas Gerais (FAPEMIG) for the amount of R$15 million to support innovation projects created in partnership with the Minas Gerais Research Centers. Algar is also a member of the Brazilian Association for Innovative Companies’ R&D (ANPEI) and member of the Reference Center for Brazilian Innovation of Dom Cabral Foundation. Every associate is encouraged to present improvement projects related to all areas. The best initiatives are presented in the Algar Innovation Exhibition held at UniAlgar. In 2011, the 11st edition of this event displayed 70 projects, which yielded financial gains worth over R$17 million.

Work climate Algar Group understands that associates’ satisfaction about their workplace has a direct impact on any company’s results and sustainability. Thus, all subsidiaries provide adequate infrastructure and a consistent people management culture, which is evaluated on a yearly basis through an organizational climate survey. In 2011, the Group’s consolidated satisfaction rate stood at 65%. These data serve as a basis for the Human Talents area of the subsidiaries, in partnership with UniAlgar, to improve their relationship with the associates.


Awards and Acknowledgements

Algar Group

Prêmio Família Empresária 2011 (2011 Entrepreneurial Family) – Höeft – Transição de Gerações (Transition of Generations)
Granted by taking into account the Company’s way of performing management within the individual, family, property and corporate spheres, aimed at preserving the history, values and commitments

Melhores Empresas para Trabalhar 2011 (Best Companies to Work – 2011)

Exame magazine

Selo Amigos da Cultura (Friends of Culture Seal)

Prefeitura Municipal de Uberlândia

Selo Excelência Cidadã (Citizen Excellence Seal)
Retailing Managers Chamber (CDL) of Uberlândia – Acknowledgement for its consistency in social programs

Prêmio Empresário Amigo do Esporte (Friend of Sports Award)

Ministry of Sports – In honor of the entrepreneurs who mostly contributed to sports projects through the Sports Incentive Law (LIE)

Algar Agro

Melhores e Maiores do Brasil 2011 – Exame magazine (2011 Brazil’s Best and Biggest)
Exame magazine 90th among the ranking of the 400 largest agribusiness companies

Algar Mídia

Melhores Empresas para Trabalhar no Brasil 2011(Best Companies to Work in Brazil – 2011)
Great Place to Work Institute jointly with Época magazine – Ranked 23rd among the top 100 small and medium-sized companies

Algar Segurança

Prêmio Visão Agro Paulista (São Paulo Agribusiness Vision Award)
Highlight in Property and Electronic Security in Brazil, in the 5th edition of this award, for its performance in the Sugar-Ethanol Industry. It was delivered in the city of Piracicaba (State of São Paulo), granted by the Industrial Management Studies of the Sugar-Ethanol Industry (GEGIS)

Prêmio Visão Agroindústria Nacional (Brazilian Agribusiness Vision Award)
Highlight for the excellence in services provided, in the 8th edition of the award, delivered in the city of Ribeirão Preto (State of São Paulo), Industrial Management Studies of the Sugar-Ethanol Industry (GEGIS)

Prêmio Top of Mind –
Jornal Correio de Uberlândia (Top of Mind Award – Correio de Uberlândia Newspaper)
Highlight in the property security segment, among the 82 most recalled brands by consumers in the city of Uberlândia

Algar Tecnologia

Selo Amigos da Juventude (Friends of Youth Seal)
Uberlândia Municipal Government

70 Melhores Empresas de TI e Telecom para Trabalhar (70 Best IT and Telecom Companies to Work)

ComputerWorld and Great Work Institute Magazine – 1st place in the ranking of companies in terms of largest number and 4th place in number of youths aging below 25

Melhores e Maiores do Brasil 2011 – Exame magazine 2011 (Brazil’s Best and Largest – Exame magazine)

Highlight among the 1,000 largest companies in Brazil

300 Maiores Empresas de TI, Telecom e Internet do Brasil (Brazil’s 300 Largest IT, Telecom and Internet Companies)
Computerworld magazine, published by NOW!DIGITAL – ranking 111st

Ranking Valor 1000 (Valor 1000 Ranking)
Valor Econômico – 3rd place in the ranking of Sustainable Growth – Specialized Services – and 868th place in the overall ranking

Algar Telecom

Melhores e Maiores do Brasil 2011 – Exame magazine (2011 Brazil’s Best and Largest) – Exame magazine
1st in Profitability

Prêmio Consumidor Moderno 2011 (2011 Modern Consumer Award)

1st in the Fixed-Line Phone Services Category – Consumidor Moderno magazine

Melhores Empresas para Trabalhar no Brasil 2011 (Best Companies to Work in Brazil – 2011)

Great Place to Work Institute jointly with Época magazine – Ranked 37th among the 100 best companies

Melhores Empresas para Trabalhar em TI e Telecom 2011 (Best IT and Telecom Companies to Work – 2011)
Great Place to Work Institute jointly with ComputerWorld – Ranked 17th among 95 companies

100 Empresas Mais Inovadoras em TI do Brasil (Brazil’s 100 Most Innovative IT Companies)
It Mídia – Innovative IT Companies magazine

Prêmio Nacional de Telesserviços (Brazilian National Tele-Services Award)
Associação Brasileira de Telesserviços (Brazilian Association of Tele-Services) – Top recognition in excellent service and client relationship

XI Prêmio ABT (11st ABT Award)
Garrido Marketing and IBMR (Marketing and Client Relationship Institute) – ABT Gold Award for the case Torpedo Auxílio à Lista (Directory Assistance Text Message)

XI Prêmio ABT (11st ABT Award)
Garrido Marketing and IBMR – ABT Gold Award for the case Gestão de Clientes (Client Management)

Prêmio Época Verde 2011 (2011 Green Era Award)
Época magazine – The Company is among the 20th greenest companies in Brazil

Engeset

Telecom Yearbook
Ranked 17th among the largest IT companies and 13rd among the largest integration companies.

Gold Solution Provider Certification
Furukawa do Brasil

Rio Quente Resorts

Melhores Empresas para Trabalhar no Brasil 2011(Best Companies to Work in Brazil – 2011)
In partnership with Época magazine – 39th place among the 100 best companies and 5th place among the most sought-after location in Brazil

As Melhores na Gestão de Pessoas (Best Companies in People Management)
Valor Econômico in partnership with Aon Hewitt – 5th place among the companies with 1,001-2,000 employees

O Melhor de Viagem e Turismo – A Escolha do Leitor (Best in Travel and Tourism – Reader’s Choice)

Travel and Tourism
Editora Abril – Top of Mind as a countryside resort in the 11st edition of the award top