Present in 93 cities, including major metropolitan regions such as São Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, Curitiba, Florianópolis, Brasília, Recife, Maceió, Vitória, Goiânia, Campo Grande, João Pessoa, and Manaus, NET is the largest multi-service cable Company in Latin America, and the only Company that offers the triple play mode – cable TV (NET), access to broadband internet (NET Virtua) and voice (NET Fone via Embratel).





NET holds more than 10 million Brazilian households connected to its network, benefiting approximately 34.7 million people with their services. Founded in 1991, it currently has 14,629 direct employees, in addition to the support of other 15,000 indirect workers in the rendering of field services.

The issue of the "500 largest companies and the best by industry – 2009" by Dinheiro magazine, points out that in 2009, NET ranked the 114^th position among the largest companies in the Country.

In its coverage area, NET had at the end of 2009, a 50% market share in the cable TV segment, which represents 3,690 million customers, and chiefly accounted for 25% of the market access to broadband internet, with 2,882 million subscribers. NET Fone via Embratel – wire-line – totaled 2,557 million lines in service at the end of 2009, equivalent to 6% of all fixed lines connected in the Country.

NET is always focused on market trends, and fulfills capital expenditure plans for the modernization and expansion of the technology of its existing network custumer care infrastructure, training and motivating staff, as well as providing products and services that are increasingly attractive and broad-ranged, using the most advanced and reliable technologies available in the market.


NET Products and Services

NET is the only Company to offer solutions that are actually triple play (cable TV, broadband internet and telephony) in Brazil, and it seeks to improveits range of products and services, which was continued and consolidated in 2009. Moreover, it always seeks to bring forth the best technological solutions, coupled with a unique service to its customers.






NET's main products and services are:


NET is the largest cable TV operator in the Country, with about 141 video available channels – including open channels, films, series, sports, children programs, pay per view and other – and with 32 audio channels. Moreover, NET has expanded to offer differentiated services to its customers. As an example, in 2009, subscribers could chose from seven different plan options, each one with a specially assembled series of channels: Current Events, Entertainment, Style, Family, Total, Total HD and Total HDMAX.

Also in 2009, the highlight was the offering of channels in HDTV (HD), with 11 channels available to subscribers of this mode, in which category NET is also a leader in the Brazilian market. In this segment, the Company offers the HDMAX premium service, with equipment that allows the recording of digital programming received by subscribers, among other facilities.

As a result of its technological operational expansion, NET has expanded the offerings of the digital signal on cable television, thus allowing the interactivity use from subscribers' remote control.

Subscribers may also count on a variety of channels and "À La Carte" programs, which can be accessed by the pay per view system – available by remote control, internet or telemarketing – such as football, Big Brother Brazil, adult channels, movies, fights, games, world news, sports, HD channels and news.



The Company holds an extensive two-way cable high-tech net work to offer its customers the best quality internet access, mega speed and greater connection stability.

Subscribers could choose between five options of speed access: 200 Kbps, 500 Kbps, 3 Mbps, 6 Mbps and 12 Mbps. In some neighborhoods of Rio de Janeiro and São Paulo, in 2009 NET began to offer NET Virtua with 60 Mbps speed. The selected households will enable NET to assess the market potential and, if applicable, the extending of this offering to other regions.



In partnership with Embratel, NET offers the NET Fone via Embratel service through the same cable used by TV and internet broadband services. Subscribers can choose between two systems of access to voice, the NET Fone via Embratel Fale Simples, a choice for those who want a right economy package, or the NET Fone via Embratel Fale Muito, for those who want to talk more and pay less.



It is one of NET's fixed telephony service packages that includes fast internet, assembled on economy packages for the subscriber.






Offering triple play solutions, NET offers to its customers the NET Combo option, which allows for the choice of combos that include two or three products (NET cable TV, NET Virtua and NET Fone via Embratel), allowing for multiple arrangements, always at competitive prices.



NET Lar is a set of services designed to help NET customers to solve their day-to-day problems at home and take advantage to the utmost of the products and services offered by NET.

NET Lar Conforto – It is a service package that provides a unique technical support to NET customers.

NET Lar Cyber Anjo – It consists of two service options: Cyber Anjo, which includes antivirus, firewall and anti-spyware, and Cyber Anjo Plus, which in addition to the aforementioned tools, includes parental control and anti-spam.

NET Lar Cyber Rede – NET provides its subscribers with both technical services and equipment for setting up home networks up to four computers with either cable or wireless access, including installation, support and maintenance executed by NET technical experts.



In October 2009, NET launched in partnership with Turner Broadcasting System the Overcontrol campaign, aimed at decisively contributing to the serious problem faced by parents, which is the access by children to adult content, besides enabling the blocking of channels and programs that are considered inadequate. NET offered to its customers a free remote control to help parents monitor the programs their children watch on TV. The device is programmed to access only children channels, and it is customized with images of cartoon Ben 10 or Powerpuff Girls. The Company distributed 20,000 units of Overcontrol in 2009.





The history of cable TV began in 1948, in the United States. The cable was used only to serve small communities in the countryside, which could not receive conventional TV signals, or in locations where the images were poor. Conventional TV gradually began to reach the regions covered by small cable TV companies, which ended up requiring a competitive advantage to customers in order to remain in the market. The response was to offer more channels and broader programming, which coupled with the creation of satellite communication made the subscription TV viable.


In Brazil, the first TV cable distribution system was installed in 1976, in the city of São José dos Campos (São Paulo State).

Year	History
1991	Start of Operations and Acquisitions.
1993	Incorporation of Multicanal Participações S.A. by Antonio Dias Leite.
1994	Entry of new partners: Globopar and Ralph Partner II.
1996	Initial Public Offer and listing of ADS on NASDAQ.
1997	Antonio Dias Leite sells his shares to Globopar.
1998	Acquisition of 50% of Unicabo and 100% NET São Paulo, Rio de Janeiro and Brasília, changing the name to Globo Cabo S.A.
2000	Launching of NET Virtua, acquisition of Vicom, and acquisition of the remaing 50% of Unicabo and NET Sul Holding S.A.
2001	Merger of Globotel and adherence to the BM&FBOVESPA Level 1 of Special Corporate Governance.
2002	Change of name to: Net Serviços de Comunicação S.A., adherence to BM&FBOVESPA Level 2 of Special Corporate Governance and beginning of the Company's restructuring.
2003	Beginning of operational recovery, resumed advertising in the media, improved sales infrastructure with the creation of local outlets.
2004	Start-up of NET Digital, sale of VICOM to Consat Brazil LTDA, NET Brazil grants the right to use the NET brand for 10 years and completion of financial restructuring through the issue of new shares.
2005	Launching of Mega-Portfolios Virtua (2MB, 4MB and 8MB), completion of the restructuring of 98% of the outstanding debt, beginning of accelerated growth, launching of Mega Flash and HBO and new foreign partner, Telmex.
2006	Launching of the NET Fone via Embratel, which marked the entry of NET into the market for triple play (service package of cable TV, broadband and voice), focus on NET Combo and extension of the debt profile by means of issue of debentures and perpetual.
2007	Merger of Vivax, capital expenditures earmarked for investments in the bidirectional network and expansion of the digital platform. NET becomes the first Brazilian company to ring the bell at the NASDAQ stock market in New York, celebrating 11 years since the IPO and five years since the Company's operational turnaround.
2008	Launch of NetFone.com, marking the beginning of triple play services in economic packages, launch of Net Virtua 5G (60Mbps Docsis 3.0), approval of the acquisition of Big TV; Jose Felix, the NET's COO, who had participated in the Company's restructuring process, became NET's CEO, replacing Francisco Valim.
2009	NET presented its financial statements in compliance with the IFRS rules for one year in advance; issue of Global Notes worth US$350 million maturing in 2020; acquisition of ESC90, a cable TV operator in the cities of Vitória and Vila Velha, Espírito Santo State.