With more than 60,000 service points and over 30,000 managers in attendance via multiple platforms nationwide, our wide-ranging presence is a key competitive differential. After all, this structure enables access to the financial system and to credit for different social classes, in addition to offering a strong stimulus for regional economies.
With the highest number of financial and insurance product distribution points in the country, we operate in places where the other private financial institutions are not present – the case of 3,060 Brazilian municipalities in which our presence is consolidated by means of 1,221 branches and 1,959 service points (PAs). Among these locations, we are the only option for the public in 686 municipalities, with 1,935 Bradesco Expresso units.
Among the strategies employed to achieve financial inclusion targets, we work on the creation of products and services aimed specifically at lower-income social classes, as well as on measures to improve physical and digital access and financial education.
FINANCIAL SERVICES FOR THE LOW-INCOME POPULATION (CLASSES C, D, E)
Floating branches: two vessels (Voyager III and Voyager V) that serve 11 municipalities and 50 communities totaling some 250,000 people, mostly indigenous, who previously had no access to financial services.
Bradesco First Protection Insurance: developed based on studies of the low-income market, covering personal accidents at a monthly cost of R$5.50 with individual funeral coverage.
Double Protection Microinsurance: the first microinsurance policy authorized by SUSEP. The contracting process is simplified and coverage includes fire in the residence. The policy-holder is covered for accidental death and individual funeral expenses. Cost from R$4.50 a month.
Losango Personal Protection Microinsurance: includes coverage for involuntary unemployment, permanent invalidity due to accident and accidental death. It may be contracted in the partnering Losango stores for R$65.00.
Losango Accident Microinsurance with Premium: from R$9.60, it provides coverage against personal accidents, paying R$10,000 in case of accidental death. Policy holders also participate in monthly draws for R$20,000.
Access via mobile telephone: we are the only financial institution that provides access to accounts with no charge on the client’s data package, thanks to an agreement made with the main telephone carriers.
Via SMS: clients can pay bills, check their balance, top up their cell phone or configure notifications for their account.
Bradesco Click account: this includes financial education guidance for young people aged up to 17 years, who may use it to receive their monthly allowance from their parents or other credits.
University account: aimed at university students, the account may be opened without proof of income and provides exclusive products and services.
Cartão Bradesco SOS Mata Atlântica: this promotes education and knowledge about the Atlantic Rainforest biome, mobilizing people and promoting social and environmental awareness. The cards are made from post-consumer PET bottles.
Cartão Bradesco Fundação Amazonas Sustentável: this also encourages engagement in sustainability, environmental conservation and improved quality of life for riverside communities in the state of Amazonas. The cards are also made from post-consumer PET bottles.
Philanthropic institutions cards (AACD and APAE): part of the annual card fee goes to the institutions.
Bradesco Cards Loyalty Program: redemption of the points for charitable institutions enables the member to contribute to social projects.
Membership Rewards Program (American Express®): the campaign to donate points to charitable institutions enables the member to contribute to environmental, social and cultural projects.
Business Life Insurance (Vida Segura Empresarial): aimed at micro and small companies with a minimum of three and a maximum of 15 employees aged from 16 to 55 years.
Bonus Club Program: redemption of bands contributes to social and environmental programs run by partnering charity institutions.
First Protection, Double Protection Microinsurance and Microinsurance Protection with Premium, Losango Personal Protection and Microinsurance Losango Accident with Premiumo: tailor-made for class C, D and E individuals.
ABS Sênior: can be contracted by people up to 80 years, with no requirement of personal health declaration.
SobMedida Prev Jovem: PGBL and VGBL supplementary pension plans with lower payments, deductible or exempt from income tax.
Bradesco for retirees: the organization provides an exclusive portal for retirees with information on health, well-being, culture and leisure, free online courses and exclusive discounts for theater plays and travel, as well as benefits and financial solutions. We also have the INSS social security benefit payment card, which permits payment of expenses by direct debit.
Since 2004 we have been the only private financial institution to participate in the Local Production Arrangement permanent working group (GTP APL), comprising 40 public institutions and coordinated by the Ministry of Development, Industry and Overseas Trade.
In 2016, we arranged a US$375 million loan with the International Finance Corporation (IFC), the financial arm of the World Bank, and a group of international banks, to provide financing for small and medium companies participating in the Local Production Arrangements. A series of products was also launched, including:
Cred Investimentos APL: a credit line for companies in the APLs to finance simplified production investment projects.
Compor Estoque Fácil APL: dimed at clients participating in the APLs who require funding for stocks and the acquisition of goods and services from suppliers.
Vendor APL: an overdraft facility for companies (suppliers) to finance the sale of their products to clients (buyers).
MICRO-CREDIT: the balance of Guided Production Microcredit (Microcrédito Produtivo Orientado or MPO) was R$625,853,960.34, with the avarage amount for first tier operations (the offer of microcredit to the end client) being R$2,920.00. A total of 2,601 municipalities were served, with 287,000 operations undertaken via service points (PAs). Micro-credit also operates with onlending via interfinance microcredit deposits for credit cooperatives in the South of Brazil. These organizations foment economic and agricultural activities, generating jobs and driving the economy.
BNDES CARD: onlending of foment bank BNDES (Banco Nacional de Desenvolvimento Econômico e Social ) funding for the acquisition of machinery, equipment and production goods.
We are committed to creating and offering products and services for the disabled with the objective of conferring greater financial autonomy and independence for people with disabilities. These solutions may be accessed via personal computer and mobile telephone and are available in Brazilian sign language (Libras) – in the Bradesco Portal (item Abra sua Conta, Home, Acessibilidade e página de Educação Financeira) and on the Bradesco Seguros Group and Bradesco Saúde websites (institutional area).
Some initiatives are:
Bradesco Card Welcome Kit in Braille with enlarged font: offered to completely or partially visually impaired clients, it provides an explanation of the benefits with data such as numbers, validity and security code.
Virtual Vision: screen reading software which enables access to checking accounts via internet banking. It also permits use of the Windows operating system, the Office suite and the web.
Bradesco Visual Mouse: this enables people with upper limb motor impairment to control the mouse cursor with head movements.
Statement in Braille or Enlarged Font: we were the first financial institution in Brazil to offer bank statements in Braille.
Template for filling out checks in Braille or Enlarged Font: permits the visually impaired to fill out checks with no help from others.
Bradesco security key: projected for visually impaired clients enabling them to hear the password numbers by means of speakers built into the device or headset while accessing their account via digital channels. It has a larger screen and numeric keypad, making it easier to read for the visually impaired.
Telebanking: personalized service for clients with visual, hearing or speech impairments.
Hearing or speech impaired call center: digital telephone communication for the hearing or speech impaired.
Bradesco Continuous Benefit Payment Card – INSS beneficiaries: daimed at the disabled with a proven income of less than 1/4 of a minimum salary.
Other innovative solutions providing the disabled with greater autonomy and independence are:
Embossed debit and credit cards
Debit and credit card holder in Braille with enlarged font
Credit solutions via Accessibility direct consumer credit
Free information technology courses using Virtual Vision
Talks and workshops about autonomous banking for employees and clients
The majority of the branches have access ramps, tactile flooring, visual signage, restrooms, adapted fixtures and exclusive parking spaces for the disabled, people with reduced mobility and the elderly – some units are currently undergoing adaptation.
We are compliant with Brazil’s ABNT standards for our ATMs, with translation into Brazilian sign language and voice software (which verbalizes the denominations and the positions of the bills dispensed) for withdrawals, tactile markings and machines appropriate for use by wheelchair users or little people.
A NUMBER OF OUR PRODUCTS AND SERVICES ENABLE THE DISABLED TO MANAGE THEIR FINANCES MORE INDEPENDENTLY
Financial Education as a strategic issue for us. Therefore, we provide our employees with training to support and guide customers through various relationship channels, especially the Financial Education portal. You can also access the portal in the language LIBRAS (Brazilian Sign Language), with training options for responsible lending, financial planning and household budget. You can also access guides, manuals, reference books and an online calculator designed for financial control.
The portal has 24 free courses, including Business Planning and Budget, Financial Mathematics, Personal Finance and Economics of Energy. In 2016, they accounted for 378,962 visits. There is another educational channel, the blog Saber para Crescer (Know to Grow), which covers, every month, approximately 12 topics from the existing categories and also has a Facebook page with more than 480,000 followers.
The data and target related to the Financial Education courses for 2017 are as follows:
Total Employees Trained in Financial Education Courses
2014
2015
2016
Target for 2017
13,103
8,619
4,718
7,000
Throughout 2016, 320 Bradesco Regional Meetings were held in locations with development deficit, where banking services are offered in service stations and/or correspondent banks. In these meetings, lectures are delivered on responsible use of credit and other products and services, as well as on proper management of personal finance. During the year, over 13,000 people attended the classes taught by Bradesco Expresso’s sales team.
In 2016, the 3rd National Financial Education Week was held, with actions to raise awareness about healthy financial habits, the importance of saving and investing, managing time well and using resources responsibly.
The Credit Regional Meetings, a nationwide initiative which includes training focused on financial education, gathered more than 11,000 people, including employees, representatives of partner companies and people in the communities. They had access to lectures, workshops and guidance booklets about the theme.
Here is the data and target related to the Regional Financial Education Meetings in the last three years:
Number of sessions and participants in low development locations and cities where bank services are provided by bank service stations or Bradesco Expresso units
2014
2015
2016
Target for 2017
300 meetings, about 7,000 participants
300 meetings, about 8,000 participants
319 meetings, about 13,500 participants
319 meetings
Average of Participants per Regional Meeting
2014
2015
2016
Tracking
23
26
42
We had a 42% growth compared to 2015.
PRACTICAL LEARNING
In the Fundação Bradesco, financial education is part of the primary and secondary level curriculum, considered to be one of the basic premises for civic awareness, insertion in society and the labor market. The contemporary world demands understanding, mastery and the use of knowledge of economics and finance, from the simplest to the most complex skills. These include shopping, pre-planning of spending, checking change and preparing personal and family budgets, perception of the strategies embedded in costs – in particular interest – and resourcefulness in dealing with and understanding how public, commercial and financial institutions work.
The 2016 Rio Games consolidated the construction of a legacy based on the transformational power of sport. We believed in this from the beginning, supporting Rio’s bid to host the games and becoming the first official sponsor of the event in the Bank and Insurance categories. We also sponsored the Olympic and Paralympic Torch relays, which spread the Olympic spirit and the emotions associated with the games throughout 320 cities.
During the largest sporting event in the world, a number of surveys demonstrated the growth in our attractiveness and popularity, as well as revealing that our brand had one of the highest recall rates among all the sponsors.
Roving museum attracts more than 200,000 visitors
One of our successful initiatives was organized by Bradesco Seguros Group. The Se Prepara Brasil – O Caminho do Esporte até o Rio Roving Museum spread the Olympic spirit throughout the five regions of the country with parades in 45 cities before reaching Rio de Janeiro, where it remained on show in the Parque de Madureira and Porto Maravilha Olympic Boulevards until the end of the Paralympics. More than 200,000 people visited the Roving Museum.
SOCIAL CONTRIBUTION
Social mobility, longevity, health and well-being are recurrent topics in our measures to drive improved quality of life for communities.
Aligned with the strategy to promote longevity with quality of life, the Insurance Group organizes the Longevity Forum in São Paulo and the International Longevity Forum in Rio de Janeiro. We also created the Longevity Award, which is aimed at discussing this question on a national level via Journalism, Life Histories and Research into Longevity – involving the academic community.
Another initiative is the Longevity Circuit which in 2016 was organized in 13 cities. Since 2007, it has mobilized more than 380,000 people in walks and races and raised more than R$2 million in donations for social institutions through participants’ enrollment fees.
The Porteiro Amigo do Idoso of the Elderly program is aimed to promoting a space for exchanging experiences, consolidating knowledge and contributing to the professional enhancement of doormen, focused on improving services for the elderly.
The Conviva Movement encourages harmonious co-existence between drivers, cyclists and pedestrians through measures such as the leisure-oriented bicycle lanes in São Paulo and Osasco. The bicycle lane CicloFaixa in the City of São Paulo alone is used by an average of 120,000 cyclists whenever it is in operation.
In the field of education, the Company School Integration Program partners with the Fundação Bradesco with the main goal of promoting the transformation of the foundation’s students through sport, culture, integration and civic awareness. In 2016, 1,025 students benefited from the program.
The Fundação Bradesco completed 60 years of activities as one of the largest private networks of free quality formal education in the country. A non-profit organization whose objective is to promote equality of opportunity through education, the foundation is headquartered in Cidade de Deus, in Osasco (São Paulo), employs more than 3,000 professionals and maintains 40 schools located in disadvantaged regions in every state of the country and in the Distrito Federal.
In 2016, the institution benefited a total of 108,533 students. The levels range from kindergarten to secondary education and secondary level technical education, as well as basic and ongoing vocationally oriented education for young people and adults aimed at generating employment and income. The foundation’s budget for the year was R$595,553 million, of which R$85,035 million was invested in infrastructure and educational technology. Over the last ten years the Fundação Bradesco has invested a total R$5.853 billion at current values.
The innovation in the foundation’s work in 2016 was the conclusion of the curricular guidelines for educational measures in the schools – another step in the improvement measures initiated in 2014. Since then, the Fundação Bradesco has been updating its reference documents and guidance for the schools, based on educational quality indicators and the interpretation of the results of large scale learning and institutional assessments.
Escol@ Virtual (VIRTUAL SCHOOL)
Staying abreast of new technological trends, courses were updated to include formats accessible via mobile devices, with the creation of new modules such as Teaching with the Web and Learning on the Web, dedicated to familiarizing teachers and students with new tools that have educational potential, such as applications, games and simulators. The Escol@ Virtual offers courses in the areas of Financial Administration, Data Banks, Behavioral/Enhancement, Application Development, Photography, IT Governance, Informatics, Infrastructure, Security and Operational Systems.
Programa Educa + Ação
Launched together with us in 2007, this program helps to enhance learning for students in the first three years of primary school. The initiative involves teacher training, the distribution of educational materials, monitoring visits, meetings with managers and assessments in Portuguese Language and Mathematics. In 2016, more than 5,000 students and 259 teachers in 43 schools in São Paulo and Mato Grosso de Sul benefited.
YOUNG APPRENTICE PROGRAM
To facilitate the entry of young secondary school students in the labor market, the Fundação Bradesco conducts its National Apprentice Program, which is also supported by us as a whole. Employees are transformed into educational agents and tutors in the young people’s development process. The model adopted by the foundation is oriented to Learning centered on Management and Business Technologies, Control and Industrial Processes, Information and Communication.
BRADESCO TRAINING PROGRAM FOR THE DISABLED
The Banking Training program promotes diversity and the professional inclusion of people with disabilities in our branches and departments. In the foundation’s classrooms, the students have fittings and resources especially adapted to their needs. In 2016, 40 employees with physical disabilities and hearing and visual impairments took the course.
SCHOOL-COMPANY INTEGRATION PROJECT
In the educational area, the Bradesco Seguros Group partners with the Fundação Bradesco in promoting the School Company Integration Project for Fundação Bradesco students in Rio de Janeiro. The program contributes to social integration, civic awareness and quality of life by means of sport and culture.
Education permeates a number of our social projects, benefiting thousands of children
Social and Environmental Investments
BRADESCO (R$ MILLIONS)
PROJECTS
2013
2014
2015
2016
School Company Integration Project
0.680
0.743
0.785
0.823
Bradesco Sports (using incentive funding)
5.481
5.580
7.859
9.933
Fundação Amazonas Sustentável (FAS)
12.039
8.000
7.667
6.000
Fundação SOS Mata Atlântica
10.000
9.000
8.000
7.000
Others
8.861
7.672
4.670
4.820
Total
37.061
30.995
28.981
28.576
INITIATIVES FUNDED BY INCENTIVES (R$ MILLIONS)
INCENTIVE LAWS
2013
2014
2015
2016
Rouanet
97.994
100.613
82.862
54.371
Audiovisual
0.800
0.070
0.000
1.800
Sport
29.974
24.488
19.577
17.888
Children's and Adolescents' Statute
16.308
22.569
19.499
15.695
Pronon and Prona*
14.000
42.144
28.361
2.656
Elderly
0.800
23.128
19.806
17.750
Others
0.835
-
-
-
Total
155.711
213.012
170.105
110.160
* Pronon: Programa Nacional de Apoio à Atenção Oncológica (Oncology Support Program). Prona: Programa Nacional de Apoio à Atenção da Saúde da Pessoa com Deficiência (Health Support for the Disabled).
INSTITUTIONAL SUPPORT (R$ MILLIONS)
PRIVATE FUNDING
2013
2014
2015
2016
Donations
31.515
40.068
65.593
57.543
Sponsorship
76.885
110.824
133.774
136.150
Total
108.400
150.892
199.367
193.693
Fundação Bradesco (R$ MILLIONS)
2013
2014
2015
2016
Amount invested
451.816
515.093
499.779
592.973
Bradesco Sports and Education*
5.150
5.184
2.942
2.580
Total
456.966
520.277
502.721
595.553
* Program supported by Fundação Bradesco.
BRADESCO SPORTS
The Bradesco Sports and Education Program aims to develop girls and young women through the practice of women’s basketball and volleyball. The sport is used as the key educational strategy in an ongoing value transmission process that develops not only athletes but also citizens, through the combination of health and education.
During the year, 1,922 girls took part in the Training Centers and 169 in the Specialist Centers. One teacher in the specialist segment was a referee in the World Volleyball League and in the 2016 Rio Olympic Games. Athletes, coaches and physiotherapists on the program participated in the state and national basketball and volleyball teams.
FUNDAÇÃO SOS MATA ATLÂNTICA
Celebrating its 30th anniversary in 2016, the Fundação SOS Mata Atlântica disseminated important results achieved throughout its history. These include the planting of more than 36 million native trees in the Atlantic Rainforest, sponsored by forestry reclamation programs. By means of these initiatives we raise funds that the NGO invests in sustainable development, environmental education and reclamation measures. This is the case of Bradesco HiperFundo, for which the carbon emissions of the vehicles awarded in its promotions are offset by means of the forestry reclamation program.
Bradesco is the major partner in this initiative, with more than 30 million seedlings planted. With the Atlantic Rainforest Atlas Project, also sponsored by us, the foundation monitors fragments of the Atlantic Rainforest in 3,429 municipalities.
With our support, in 2016 the NGO initiated the Tijuca National Park: Horizon 2030 project, aimed at building a long-term vision for one of the most emblematic national parks in the city of Rio de Janeiro and in Brazil.
The protected area occupies 3,950 hectares of forest in the center of the city, protecting water supplies and species and promoting climatic stability. The forest is home to tourist attractions such as the Corcovado and the Vista Chinesa, as well as areas listed by IPHAN and recognized by the United Nations Educational, Scientific and Cultural Organization (Unesco) as World Heritage sites. It is the most visited park in Brazil, having received some 3 million visitors in the last two years.
In 2016, Bradesco Seguros Group provided the foundation with R$3.8 million for forestry reclamation. A total of 102,000 seedlings were planted, enabling the offsetting of 20,400 metric tons of CO2.
The partnership with FAS places value on the forest and enhances quality of life for local communities
Fundação Amazonas Sustentável (FAS)
In partnership with the state of Amazonas, we created the Fundação Amazonas Sustentável (FAS). With our ongoing support, the institution’s mission is to place value on the Amazon forest and to drive quality of life for the communities in the region, who play an important role in conserving this heritage. The FAS programs are noted for driving improved income, health and entrepreneurism among families living in conservation units in the state of Amazonas.
One of the focuses of the FAS is identifying entrepreneurs in riverside communities in the Amazon region. The innate potential of these individuals is harnessed and developed via management courses and specialized accompaniment, which has enabled the creation of community-based companies in diverse forest economy areas. An example is the forestry product processing unit (UBPF) in the Bauana community, located 1,500 km from Manaus, which processes vegetable oils such as murumuru and andiroba. Staffed by young graduates of the post-secondary technical course promoted by FAS, the venture is supported by SAP software and ended 2016 with more than 4 metric tons of seeds processed and 600 kg of mururumu butter commercialized.
Another pilot-project was initiated in 2016 dedicated to the conservation of threatened species in conservation units. This involved the organization of environmental education workshops, the selection of monitors, training in environmental monitoring and a seminar on the conservation and stewardship of turtles and crocodiles. The project is being restructured for development on three fronts: Environmental Education, Income Generation and Scientific Research. It will be applied in Sustainable Development Reservations that have FAS Conservation and Sustainability Centers.
The foundation also has a program for the Integral Development of Children and Adolescents in Riverside Communities in the Amazon (DICARA), idealized to support the integral development of these young people and to reduce urban migration. The program is financed by the municipal children’s and adolescents’ rights fund. The strategy is to generate opportunities for transforming the reality of the community by means of access to information technology, music, sport, leisure and basic orientation on civic awareness, in addition to healthcare. We are one of the sponsors of the program, which has benefited 2,093 children and young people in 71 communities in its two years of activity.
Further progress was made in FAS with the financial inclusion program for riverside communities in the Amazon. A consultation and co-creation process was conducted with local leaders in the Community Leaders’ Meeting in Manaus. The initiative involved 15 professionals from FAS and seven from our staff, who promoted discussions on financial education, support for entrepreneurism, the implementation and assessment of indicators for the program with 60 leaders from 16 conservation units in the Amazon.
