Ethics, transparency and
integrity in business
Strategy and management
When it went public, in 2007, MRV built approximately 4,000 units annually. Almost five years later, in 2012, this volume had been multiplied by ten and, in 2017, maintaining this level, the company concluded 38,140 units. One of the factors that provide such stability is the company’s strategy, announced three years ago, focused on introducing the concept of micro regions for land purchase and launches, which contributed to improving the balance of land bank in each location; increased volume of launches in capitals and metropolitan regions; and adaptation of Selling, General and Administrator Expenses – SG&A to absorb the new growth plan.
The company also stands out in its sector for having competitive advantages such as operating in a similar way to the retail model. The idea of intensifying its presence in markets in which it already operates and of which it knows the dynamics, such as prices of land, regions and locations with the most demand and type of unit that meets the needs of each consumer group, among other characteristics, came from such model.
In view of the growing engagement of customers, the company has been able to show two other important features: innovation, expressed in solutions to facilitate, both in products and services, and sustainability, which permeates its entire operation. Both aspects have been intensively worked on internally and externally.
At the same time, MRV remains attentive to optimization of costs. This is the focus of the Austerity Program, a management tool applied since 2017, in which some accounts are selected by the Office of the Chairman for close monitoring of the managers of the areas – who should propose procedural or operational solutions for cost reduction and render accounts of the results achieved.
Sustainability 103-2 | 103-3: Diversity and equal opportunities | Child labor | Forced labor or labor analogous to slavery
The commitment to sustainable development and the performance of its activities in a balanced and responsible manner, in the various cities in which it operates, is expressed by MRV in its Sustainability Policy. Directed to all employees, partners, suppliers and other relationship groups, such as shareholders, investors, customers, real estate agents, accredited brokers, public authorities, representatives of regulators and representatives of private entities, the document establishes the following guidelines:
- Promote, implement and disseminate sustainable development measures.
- Respect diversity, combating discrimination, moral and sexual harassment and corruption in all forms.
- Ensure adequate working conditions and the well-being of employees.
- Respect customers.
- Seek new construction technologies and use of economically feasible raw materials and improve engineering processes in order to minimize impacts on the environment.
- Use water and energy in a conscious way, with control and management, adopting measures to replace obsolete equipment to better use resources.
- Reduce, reuse and recycle waste, whenever possible.
- Disclose sustainability practices and indicators.
- Establish sustainability targets on an annual basis for leaders of the entire MRV Group.
- Promote the leadership’s commitment to the development of the subject matter in the MRV Group.
- Promote and encourage technological innovation, investment in Research & Development (R&D) and design of projects and products in a sustainable way, which also contributes to reducing emissions of Greenhouse Gases (GHG), mitigating its effects on the climate, in accordance with the MRV Group’s Climate Change Policy.
- Emphasize the importance of the Code of Conduct and its application in the main decisions of the MRV Group.
- Engage and raise awareness of all employees with respect to sustainability.
- Influence the supply chain in the development of more sustainable products and designs.
- Seek reduction of impact in the vicinity of works and strengthen this commitment with the residents of the region.
- Ensure customers’ satisfaction, complying with agreements entered into between the parties and offering socio-environmental solutions and innovation for products.
