Message from
the presidents
102-14
Our success is
due to operation focused
on sustainability
In a challenging year, which had a strong impact in the construction market, we had a lot of success at the MRV. This is due mainly because of real property shortage in Brazil, especially for low income communities – our public – who have a demand much higher than the offer, and our main line of action: the FGTS (the Government Severance Indemnity Fund) that grants financing to this part of the population at balanced costs, with initial rates of 5% per year.
We have a different approach with strong investment in sustainability that has been permeating our areas and operations for a long time, and, now, sustainability is included in all our practices. Some of the examples that attest the adoption of the most advanced sustainable practices and governance in our company is our presence for the second consecutive year in Bovespa’s ISE (Corporate Sustainability Index) portfolio, and we are also the signatories of the UN’s Global Compact. We invest in the constant improvement of the surroundings of our developments as a way to ensure more quality of life and comfort for the residents of the cities where we have our business. Our goal with this infrastructure investment is to transform the areas next to our developments in islands of excellence when it comes to urbanization and quality of life for the population.
Innovation is another essential aspect for us to remain one step ahead in a traditionally conservative sector. We have been consolidating ourselves as an innovative company, strategically investing more and more in innovation. In the past years, we have invested about 1% of our net revenue in Research and Development, and the trend for the next years is to, at least, keep the same investment level.
When planning the developments, we try to consider all sustainability dimensions: economic, social and environmental. By implementing the photovoltaic solar energy, we contribute to reduce the costs of our clients’ electricity bills, since we enable them the access to technology and give them the sense of pride for having bought a property that is in the vanguard of environmental actions, with sustainable energy generation.
We act this way to ensure the constant presence of our company, facing all challenges of a ten-year business cycle, that initiates with the search and purchase of land, goes through project approval, construction, delivery, and another more five years of guarantee to our clients. In this period, we have to align experiences, changes and life goals of the future residents, so as, at the end, they feel satisfied with the dream of having their own house coming true.
We are purpose-driven! Four years ago, we started an engagement movement with our team, which now is reflected in team engagement and motivation. We were able to attract and retain the best talents so that they have a dedicated, challenging and happy career. We take part, in a sustainable manner, of the improvement progress of the cities where we act, contributing to transform society for the better.
Internally, the number of professionals that act as volunteers in the social actions promoted by the MRV Institute is bigger and bigger. In three years of existence, the Institute has spectacular numbers: more than 1,900 volunteers working in the program and 219 thousand kids and teenagers benefited.
Our clients are our priority. After all, 1 in every 200 Brazilians live in a property built by us, which means that about 1 million people evaluate us, and to whom we have to deliver the best product possible and benefits that they will not find in any other company. The real-estate purchase process is complex, and we have to be prepared to understand the client, who will stay with us for many years, in different stages. Many times, these clients assume their most important financial commitment of their lives – that is why we have to always listen to them and pay more attention to their needs and desires.
At the end of 2017, we announced to the market our plan to invest R$50 billion in the construction of economic properties across the country until 2028. This volume shows the relevance not only of our businesses, but the construction sector, which is a huge job and tax generator.
We keep this optimism especially because we count on a team of collaborators engaged and passionate, who identifies with our values. They form what we call the “green team” and they are treated with respect to their skills, differences, capacities, virtues and difficulties. The commitment degree is the most important, since it guarantees that, when we are no longer here, everything we are building now will continue and remain to the benefit of society.
Eduardo Fischer
Co-President
Rafael Menin
Co-President
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