Innovation, at MRV, is directed at two fronts: improving customer experience and increasing productivity. The company researches and develops new materials and processes based on replication of best practices identified in worksites. The idea is also to automate procedures, wherever possible, for cost reduction, time gain and supply of qualified and sustainable products.
As examples we have the launches, in 2017, of the Eco, Bio and Premium lines, which added unprecedented solutions in the real estate sector. With sustainability as their essence, the residential units innovate in the type of construction finishing of real estate, in technological and intelligent solutions and in connectivity in common spaces, prepared to receive Wi- Fi and equipped with USB port, security system and photovoltaic energy generation. The design is also differentiated, with modern colors in the facades and sentry box with an ecological granite finish.
The concern also extends to reduction of consumption of natural resources by future residents. Buildings are provided with close-coupled toilet and dual flush system, which allow savings of up to 17 liters per use; boxes for reuse of rain water, which may be used in flushing for the party hall and reception or in irrigation of gardens; LED light bulbs, which are more economical; water flow reducing valve; bike storage stand; appropriate locations for selective waste collection; and presence sensors, that ensure energy savings, among other alternatives.
In 2017, 30% of all MRV projects were delivered with photovoltaic energy. The company’s goal is to have 100% of the real estate units with the solution in five years. To highlight its investments in this aspect, the company launched in the year the MRV campaign: Our Message (Nosso Recado), a video displayed on closed TV and on social media that shows focus on clean, infinite and abundant energy throughout the country. The campaign places the construction company as the first in Latin America to invest in photovoltaic solar energy on a large scale.
The belief in this solution is expressed in the installation of the photovoltaic solar energy tree – the second in the country – in the entrance to the company’s headquarters, in Belo Horizonte. Similar to a palm tree, the tree is capable of recharging cell phones and provides free Wi-Fi signal to the public by means of a technique that captures solar radiation and transforms it into electricity.
In order to develop its business in a way that provides the best experience to the customer, MRV has a series of perception surveys and considers the megatrends indicated in committees in which it participates and in national and international trips for exchange of experiences. Thus, the fact that most customers are young encourages the company to invest in connectivity, the greater longevity of Brazilians leads to study specific solutions, such as the installation of railings in bathrooms, the use of sustainable resources seeks to ensure more quality for future generations and so on. The purpose is not to make a product for the customer, but the product the customer wants, which is another competitive advantage pursued by the company.
MRV seeks to adopt innovative projects also in the planning and programming phase of works. One of them is Building Information Modeling – BIM, which should be fully installed by the end of 2019. BIM is a software program that works with 3D projects, closer to the original than those usually designed, in 2D, and allows compatibility of all needs of works – electrical, structural, hydraulic, etc. – and detection of any problems still in the virtual phase.
Another advantage of the system is bringing closer planning and budget control, making it more agile and allowing the optimization of resources, which results in more efficiency and more assertive works. The first 100% BIM designs will be prepared in 2018 based on computerization of the entire stage of planning and control, in addition to other processes and delivery of keys – whose inspection and scheduling phases will be made by tablet.
In addition to the corporate Innovation Committee, MRV has regional bodies for the same end, such as in Bahia, and also in the scope of the Building Technology Centre (CTE), in partnership with other companies. Thus, it seeks to be at the forefront of its industry, identifying new solutions, including abroad, to be added.
One example is the concrete wall constructive method. Adopted more intensely in the last few years, this method was used in 69% of the projects – 31% in structural masonry at the end of 2017, and by 2018 should be in 86% of the projects. In addition to generating less waste, the system makes construction more agile and reduces mobilization of labor: in 2007, 11 workers were needed to build an apartment/month, which number decreased, in 2017, to six (using the masonry method) and to three (“concrete wall” method). This allows the company to invest in a more specialized team and eliminate risks related to maintenance of large numbers of people in worksites, including lodged personnel. So much so that the intention is to reach a Productivity Index (PI) of 2.5 in the “concrete wall” construction method. The indicator shows how many people are needed to produce one unit, i.e. the lower the better. With respect to the methodology’s cost, after initial investment in molds, organization of appropriate logistics and labor training, it is even more competitive than the traditional format.
The year 2017 was marked by continuous growth of launches and sales, which reached, respectively, R$5.6 billion and R$6.1 billion. The results reflect the company’s ability to execute its strategy.
As a consequence, net profit reached R$653 million, 17.3% higher than in 2016. In the fourth quarter of the year, the company reached the highest level of Return on Equity (ROE) of the last three years, driven by increased revenue, improvement of gross margin and dilution of SG&A expenses. It reached the fifth consecutive year of cash generation, maintaining investment in land and low level of indebtedness.
The volume, quality and dispersion of land bank provide the company with a greater competitive advantage, which, in 2017, increased its presence in capitals and metropolitan regions where most of the housing demand and low supply are concentrated. The growth of investment in land bank was accompanied by an increase in launches and sales. The process of legalization of this portfolio continues to advance and increase the potential of launches.
As projected, MRV reached annual amounts of sales and launches at the level of 50,000 units, and was able to expand operations efficiently, with increasing gross margin, dilution of SG&A expenses, investments in land, technology and back office dimensioning, maintaining cash generation and low level of indebtedness.
The year ended with gross margin of 33.9%, an increase of 1.1 percentage point compared to the previous period. The performance of projects is at an appropriate level and with low discrepancy among them, which will contribute to maintenance of margins.
The higher efficiency in SG&A expenses was also maintained, which contributed to dilution. The nominal increase of commercial expenses was a reflex of the higher volume of sales and payment of commissions, while the increase in SG&A expenses translates the adjustment of provision of Profit Sharing (PLR) resulting from the achievement of targets.
The 40% increase of Ebitda, in turn, stems from evolution of the company’s operating income, with gross margin elevation, higher level of revenue and control of SG&A expenses.
At the end of 2017, MRV’s indebtedness was R$3,472 million, fully denominated in Brazilian Reais, indexed mainly based on the variation of the Interbank Deposit Certificate and the reference rate. The company actively seeks the elongation of the debt profile and, in due course, it may make issuances with longer maturities and adequate costs.
Financial indicators (R$ million) |
4Q17 | 3Q17 | 4Q16 | Var. 4Q17 x 3Q16 |
Var. 4Q17 x 4Q16 |
2017 | 2016 | Var. 2017 x 2016 |
Net operating revenue | 1,350 | 1,212 | 1,046 | 11.4% ↑ | 29.1% ↑ | 4,669 | 4,167 | 12.0% ↑ |
Financial income allocated to net revenue | 22 | 33 | 21 | 32.9% ↓ | 6.7% ↑ | 91 | 82 | 10.7% ↑ |
Total net operating revenue | 1,372 | 1,245 | 1,067 | 10.2% ↑ | 28.7% ↑ | 4,760 | 4,249 | 12.0% ↑ |
Financial cost allocated to CVM | 55 | 45 | 35 | 21.7% ↑ | 58.3% ↑ | 176 | 140 | 25.4% ↑ |
Gross profit | 462 | 424 | 357 | 8.9% ↑ | 29.6% ↑ | 1,612 | 1,393 | 15.7% ↑ |
Gross margin (%) | 33.7 | 34.1 | 33.4 | 0.4 p.p. ↓ | 0.2 p.p. ↑ | 33.9 | 32.8 | 1.1 p.p. ↑ |
Commercial expenses | (144) | (139) | (133) | 3.6% ↑ | 8.3% ↑ | (550) | (499) | 10.3% ↑ |
Commercial expenses/ROL (%) | 10.5 | 11.2 | 12.5 | 0.7 p.p. ↓ | 2.0 p.p. ↓ | 11.6 | 11.7 | 0.2 p.p. ↓ |
Commercial expenses/Sales contracted (%) |
8.3 | 9.0 | 10.3 | 0.7 p.p. ↓ | 2.0 p.p. ↓ | 9.1 | 9.5 | 0.4 p.p. ↓ |
General and administrative expenses | (85) | (82) | (69) | 4.4% ↑ | 23.0% ↑ | (320) | (287) | 11.2% ↑ |
G&A expenses/ROL (%) | 6.2 | 6.6 | 6.5 | 0.3 p.p. ↓ | 0.3 p.p. ↓ | 6.7 | 6.8 | 0.0 p,p ↓ |
G&A expenses/Sales contracted | 4.9 | 5.3 | 5.4 | 0.4 p.p. ↓ | 0.4 p.p. ↓ | 5.3 | 5.5 | 0.2 p.p. ↓ |
Equity method | (3) | (12) | (16) | 78.7% ↓ | 84.6% ↓ | (33) | (63) | 47.9% ↓ |
Ebitda | 269 | 273 | 160 | 1.3% ↓ | 68.2% ↑ | 892 | 637 | 40.0% ↑ |
Ebitda margin (%) | 19.6 | 21.9 | 15.0 | 2.3 p.p. ↓ | 4.6 p.p. ↑ | 18.7 | 15.0 | 3.7 p.p. ↑ |
Net profit | 180 | 202 | 142 | 10.9% ↓ | 27.1% ↑ | 653 | 557 | 17.3% ↑ |
Net margin (%) | 13.1 | 16.2 | 13.3 | 3.1 p.p. ↓ | 0.2 p.p. ↓ | 13.7 | 13.1 | 0.6 p.p. ↑ |
Profit per share (R$) | 0.408 | 0.458 | 0.321 | 10.9% ↓ | 27.0% ↑ | 1.48 | 1.26 | 17.2% ↑ |
ROE (12 months) | 12.2 | 11.7 | 11.1 | 0.6 p.p. ↑ | 1.1 p.p. ↑ | 12.2 | 11.1 | 1.1 p.p. ↑ |
ROE (annualized) | 13.0 | 14.9 | 10.9 | 1.9 p.p. ↓ | 2.1 p.p. ↑ | 13.0 | 10.9 | 2.1 p.p. ↑ |
Gross revenue of sales to be appropriated | 2,416 | 2,177 | 2,059 | 11.0% ↑ | 17.3% ↑ | 2,416 | 2,059 | 17.3% ↑ |
(-) Cost of units sold to be appropriated | (1,395) | (1,252) | (1,225) | 11.4% ↑ | 13.9% ↑ | (1,395) | (1,225) | 13.9% ↑ |
Income to be appropriated | 1,021 | 925 | 834 | 10.4% ↑ | 22.4% ↑ | 1,021 | 834 | 22.4% ↑ |
Margin of income to be appropriated (%) | 42.3 | 42.5 | 40.5 | 0.2 p.p. ↓ | 1.7 p.p. ↑ | 42.3 | 40.5 | 1.7 p.p. ↑ |
Cash generation | 38 | 116 | 147 | 67.5% ↓ | 74.4% ↓ | 327 | 511 | 36.0% ↓ |
Net debt (net cash) | 378 | 353 | 293 | 7.0% ↑ | 29.2% ↑ | 378 | 293 | 29.2% ↑ |
Net debt/Total shareholders' equity | 6.5 | 6.1 | 5.4 | 0.4 p.p. ↑ | 1.1 p.p. ↑ | 6.5 | 5.4 | 1.1 p.p. ↑ |
Net debt/Ebitda 12 months | 0.42x | 0.45x | 0.46x | 6.1% ↓ | 8.3% ↓ | 0.42x | 0.46x | 8.3% ↓ |
201-1 Value Added Statement (VAS) | Consolidated (R$ thousand) | |
2016 | 2017 | |
Resubmitted | - | |
Revenue | 4,389,427 | 4,916,558 |
Inputs acquired from third parties* | (2,668,043) | (2,986,604) |
Gross value added | 1,721,384 | 1,929,954 |
Depreciation and amortization | (41,577) | (49,186) |
Net and produced value added | 1,679,807 | 1,880,768 |
Value added received in transfer | ||
Result of the equity method (a) | (63,407) | (33,049) |
Financial revenues | 285,445 | 292,053 |
Value added to distribute | 1,901,845 | 2,139,772 |
Distribution of value added | 2016 | 2017 |
Personnel | 613,486 | 621,531 |
Taxes, fees and contributions | 383,626 | 408,037 |
Compensation on third parties' capital | 330,329 | 410,180 |
Compensation of own capital | 574,404 | 700,024 |
Value added distributed | 1,901,845 | 2,139,772 |
Various resources adopted by MRV directly benefit residents of its residential complexes, in accordance with the concept of sustainable housing. An example is photovoltaic solar power – already installed in 17,000 enterprises – and Green IPTU, in which the company seeks, by means of partnerships with city halls, exemption of part of the real estate tax of its customers as compensation.
Negotiations to this purpose were conducted in 22 cities, in which the enterprises must comply with municipal legislation, which varies for each municipality, but it has factors in common as a principle, such as sustainable water management, energy efficiency and alternatives, sustainable design, reduction of Greenhouse Gas (GHG) emissions, among others. The benefit must be renewed annually, and the amount of the discount varies according to compliance with the requirements requested. In Curitiba (PR), the discount is already in force at Parque Challet, whose residents have a 50% discount in the tax due to maintenance by the company of a preserved forest area.
Another initiative that the company intends to extend to its residential enterprises is the installation of photovoltaic power trees for charging of mobile phones. The next tree is planned to be installed at Reserva Paulista’s square, an enterprise located in Pirituba.
The neighbors of works and municipalities in which the company operates are also benefitted by the actions of MRV, which, in 2017, invested more than R$223 million in urbanization projects, of which around 62 million in infrastructure and street paving services. Examples of such investment are Complexo Cachoeira, in Betim, where R$9.6 million were invested in construction of bridges and streets; the construction of roads in Urbanização dos Cantos II, in Campinas, which required R$6.2 million; and road paving at Urbanização Reserva Real, in Ribeirão Preto, which involved R$5.4 million.
MRV also invests in water, sewage and drainage networks (more than R$61.8 million in 2017, 55% of works concentrated in the State of São Paulo) and in school units and child care centers, whose executions amounted to R$6.9 million in the year. See the balance of investments in the tables below: 203-1
Investment by State | Amounts recorded (R$) |
São Paulo | 107,673,419 |
Minas Gerais | 32,816,810 |
Rio de Janeiro | 23,903,468 |
Bahia | 12,808,809 |
Paraná | 12,397,100 |
Rio Grande do Sul | 7,231,313 |
Mato Grosso | 4,594,855 |
Goiás | 3,976,470 |
Santa Catarina | 3,529,910 |
Espírito Santo | 3,499,063 |
Ceará | 3,198,899 |
Pernambuco | 2,442,106 |
Maranhão | 1,661,815 |
Mato Grosso do Sul | 1,324,553 |
Rio Grande do Norte | 751,517 |
Alagoas | 531,034 |
Piauí | 373,949 |
Paraíba | 358,016 |
Sergipe | 287,554 |
Total | 223,360,660 |
Also in the year, in partnership with Seconci-Rio, MRV developed the Solare Vizinho do Bem project with the objective of improving the quality of life of communities surrounding the Reserva Solare enterprise, which is being built in São Gonçalo, in Rio de Janeiro. After the communication process with residents of the region started, digital inclusion workshops, known as the Muro Limpo project, training for professional painters and socio-educational campaigns, in addition to installation of library, were conducted.
In line with its commitment with proximity to customers, MRV also offers the benefit called Rewarded Referral [Indicação Premiada], in which, for each referral of a new buyer made by a customer, the customer receives a credit in the amount of up to R$1,000 in the Sodexo card.
Works are required to be preceded by volunteer investment in the neighborhood, by MRV, in road infrastructure, landscaping and sanitation. The sector responsible for these actions is the Commercial sector.
There are funds allocated for the implementation of sustainable actions in the neighbourhood in all works. Allocated in the scope of PEP Sustainability, the funds are used in projects such as Dengue Day (vaccination campaign), Environment Week (tree planting and beach cleaning). There is also a communication channel with the community and neighbours, published in the sustainability report and in social networks comunidade@mrv.com.br // sustentabilidade@mrv.com.br // confidential channel.
A demonstration of MRV’s commitment with reduction of GHG emissions was the achievement of the A- grade in the Carbon Disclosure Program (CDP) for performance and transparency in relation to climate change. The company was the only one in its industry to receive this score, together with seven other Brazilian companies, among 4,500 companies registered. There was also a case on training and management in the small suppliers chain by means of the Uniethos program, presented at the Ethos 360 Conference, held in Rio de Janeiro, and MRV presented a panel at the entity’s event in São Paulo on the photovoltaic power project in its enterprises.
In order to narrow ties with academy, the company optimized the Open Doors (Portas Abertas) action, in which students participate in guided visits to worksites to learn about not only the production processes, but also the focus on sustainability, which covers environment, innovation, waste management, climate change and sustainability seals contemplated by the company.
In 2017, the action promoted the planting of 181,366 trees, which means 66,000 (or 58%) above the target provided for the period, which was 115,000. Since 2010, 1 million trees have been planted by the company, a total of 550 thousand tons of CO2 removed from the atmosphere, which corresponds to:
The company also adopted Climas, a management platform for environmental indicators, such as GHG, waste, water and energy. The idea is to use technology to control eco-efficiency management, as the tool facilitates data governance, allows automation of calculations and provides strategic information for operation aligned with sustainability.
Despite adopting, in its works, some materials from recycling, such as ecological granite, MRV focuses on reuse. It maintains partnerships with six recycling entities in various municipalities to adequately allocate materials that can no longer be used. One of such entities is Coorlas, in Rio Grande do Sul, which, with only four months of partnership, resulted in a 40% reduction in the cost with dumpsters and disposal, in the Alameda dos Cristais enterprise.
All sites are equipped with boxes for storage of waste and in some of them there are bags to facilitate transportation of the material to partner cooperatives.
Moreover, the company makes efforts to have its large suppliers commit to the practice of reverse logistics. As a result of this work, it has entered into a contract, which is in force nationally, with companies that provide toners. In some municipalities, such as São Paulo, the practice is also applied to blocks waste – that return to production – and wood pallets in good state, reused for transportation of material.
The Sustainable Business Network [Rede de Negócios Sustentáveis] project, launched as a pilot in the previous year to allow the offer on online platform of material resulting from works, was replaced in 2017 by agreements with dumpsters suppliers so that they buy reusable or recyclable materials, such as carton, at a price lower than market price. In this system, the company no longer pays the cost of collection and also receives for the material discarded. The supplier, in turn, is benefited in so far as it pays less for the material and resells it, subsequently, at market value.
Nature | Description | Measurement unit | Amount |
Non-renewable | Sand | Cubic meter | 283,160.22 |
Non-renewable | Mortar | Kilogram | 26,703,863.97 |
Non-renewable | Ceramic tile | Square meter | 933,852.34 |
Non-renewable | Concrete block | Unit | 29,949,906.18 |
Non-renewable | Cement | Ton | 30,785.06 |
Non-renewable | Ready-mix concrete | Cubic meter | 758,674.70 |
Non-renewable | Sanitary appliances | Unit | 162,555.72 |
Non-renewable | Crushed rock | Ton | 478,031.64 |
Non-renewable | Ceramic floor | Square meter | 992,798.36 |
Non-renewable | Electricity meter boxes | Unit | 24,502.57 |
Non-renewable | Fibro cement roofing tile | Kilogram | 4,938,513.67 |
Non-renewable | Texture | Kilogram | 8,256,113.01 |
Non-renewable | Tube. stave and precast concrete ring | Meter | 70,357.14 |
Non-renewable | Normal sewage PVC pipe/connection | Unit | 3,390,466.78 |
Renewable | Electrical cable | Meter | 16,933,776.97 |
Renewable | Aluminum window | Unit | 175,775.25 |
Renewable | Laminated floor | Square meter | 453,004.65 |
Renewable | Door | Unit | 184,341.90 |
Renewable | Steel rod/screen | Kilogram | 20,372,907.66 |
The “concrete wall” construction method, expanded in 2017 to about 69% of the enterprises, impacted strongly and positively the generation of waste – an aspect that has been monitored for more than three years by the company. Only in 2018 will it be possible to segregate the size of this impact in relation to measures that have already been adopted in the same direction.
306-2 – Total waste weight, broken down by type and method of disposal | ||||
2015 | 2016 | 2017 | Waste type | |
Reuse | - | - | 614 m³ | Clean debris (concrete and cement), wood floor, metal, paper and plastic |
Recycling | - | - | 93,562 m³ | |
Landfill | - | 372,020 m³ | 251,300 m³ | |
Others (specify) | 0 | 11,009 m³ | Reverse logistics | |
Total volume | 345,994 m³ |
Hazardous waste weight by method of disposal |
||||
|
2015 |
2016 |
2017 |
Waste type |
Landfill |
|
|
4,450 m³ |
Industrial landfill |
Total weight |
|
4.450 m³ |
|
|
MRV generates a small quantity of Class D waste (hazardous), informed in the Civil Construction Waste Management Program (PGRCC), in progress in each worksite, which includes estimation of waste generation at the beginning of works.
Water consumption is one of the aspects that integrate the Austerity Program, controlled directly by the Office of the Chairman, whose indicator considers the book cost, excluding taxes and fees, divided by the number of units produced. In 2017, the result reached 362.11, 27% higher than the 292.03 obtained in the previous year, i.e. contrary to the 2% reduction target of consumption per unit. As the production index remained at the same level, in comparison, the explanation comes from tariff adjustments applied by various concessionaires in the country. From 2018, the company should have established a system for calculation of the water consumed by volume. CRE-2
The volume of water withdrawn by source totaled, in the year, 23,709,028 m3, 19.8% higher than in the previous year, because the information from water trucks and reused water was only recorded in 2017.
Total volume of water withdrawn by source (m3) 303-1 | ||
2016 | 2017 | |
Surface waters, including wetlands, rivers, lakes and oceans | 9,595,140 | 10,562,619 |
Rainwater collected daily and stored by the company* | - | 742,698 |
Municipal water supply or other public or private water supply services | 10,189,573 | 12,403,711 |
Total | 19,784,713 | 23,709,028 |
As is the case with water consumption, electricity consumption is calculated at cost, which, in the year, decreased by 7% (from R$7.8 million in 2016 to R$7.3 million), with a 2% target, because of owned generators installed in large part of works due to the long time it takes concessionaires to open negotiations for the marketing of electricity in regional groupings (macros). The 2018 target is to reduce the amount by 2% not only with the continuity of installation of generators in locations where the costs are more significant, but also by means of agreements with the largest power concessionaires with which the company works, within the scope of the Distributed Generation Project, still in structuring phase. 302-1
The goal of reducing GHG emissions by 1% in the year, compared with 2016, was not achieved precisely due to the fact that the company adopted generators in some worksites, which are diesel-powered – which directly impacts emissions of scope 1.
Emissions control is made by specific software, automatically integrated every month to MRV’s computerized management system. The process allowed improvement of the flow of information and accounting of built units and helped in reduction of errors, which impacted the database and the result in relation to the target.
Furthermore, managers and professionals in various areas, such as Commercial, use fuel vouchers to fuel their vehicles and, in the year, based on quality comparative analysis, the voucher prioritized use of a higher percentage of gasoline, whose price was higher. The company has already been promoting a study to replace fuel with biodiesel or ethanol, but this involves complex cost surveying work in different regions of the country, which may make change in 2018 difficult.
305-1 – Direct emissions of Greenhouse Gases – Scope 1 | ||
Direct gross emissions (Scope 1) in metric tons of CO2 equivalent | ||
Direct gross emissions (Scope 1) | 2016 | 2017 |
CO2 | 7,898.86 | 17,118.38 |
CH4 | 4,672.63 | 4,542.30 |
N2O | 343.08 | 2,719.12 |
HFCs | 1,882.27 | |
Total | 14,796.85 | 24,379.81 |
305-2 – Indirect emissions of Greenhouse Gases – Scope 2 | ||
Indirect gross emissions (Scope 2) in metric tons of CO2 equivalent | ||
Indirect gross emissions (Scope 2) | 2016 | 2017 |
CO2 | 3,252.26 | 2,556.78 |
Total | 3,252.26 | 2,556.78 |
305-3 – Other indirect emissions of Greenhouse Gases – Scope 3 | ||
Indirect gross emissions (Scope 1) in metric tons of CO2 equivalent | ||
Other gross emissions of Greenhouse Gases in metric tons of CO2 equivalent (Scope 3) |
2016 | 2017 |
CO2 | 180,963.19 | 206,272.20 |
CH4 | 332.96 | 0.26 |
N2O | 1.20 | 11.04 |
Total | 181,297.35 | 206,283.51 |
305-5 – Reduction of Greenhouse Gases emissions | ||||
Emission reduction targets in tCO2 | Total amount 2016 | Reduction target for 2017 (%) | Reduction target for 2017 | Reduction target for 2018 (%) |
Scope 1 | 14,796.94 | 1 | 24,379.81 | 1 |
Scope 2 | 3,252.26 | 2 | 2,556.78 | 2 |
Scope 3 | 181,297.36 | None | 206,283.51 | None |