Company
Profile
Multiplus is a pioneer in the coalition network model in Brazil, allowing its corporate drivers to show in everything it does
Loyalty programs are adopted by companies which award customers for repeat purchases of goods and services. Airline and credit card company programs, which are already part of the day to day of many people, are examples of this. However, there has been a change taking place in this scenario internationally, with the development of coalition networks. This model allows consumers to accrue and redeem points with different companies, creating benefits for all parties involved.
Advantages of coalition networks
For partners:
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Lower customer acquisition and retention cost
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Ability to access consumer bases from other segments
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Opening of a new publicity channel for the brand
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Ability to execute joint promotional activities
For consumers:
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Faster accumulation of points
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More options for redemption
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Improved point control and management
Multiplus has been a pioneer in implementing this model in Brazil. Created in 2009 as a business unit of Grupo TAM S.A., it currently relies on a network of around 370 partners and 11 million members. Consumers can redeem points earned with over 120 thousand services and products from different segments.
The company is listed on the BM&FBovespa Novo Mercado (under MPLU3) and controlled by TAM, which holds a 72.87% share in the company. Multiplus's relationship with its controlling company and main partner is governed by operational and shared services contracts, summaries of which can be accessed at www.multiplusfidelidade.com.br/ir.
In 2012, Multiplus worked to structure Prismah, a joint venture established the previous year with Aimia – Groupe Aeroplan Inc., a global leader in the loyalty market headquartered in Canada. With start-up of operations set for 2013, Prismah provides services in idealization, development, management and consulting on analytical services for third-party loyalty programs. With their complementary activities, Multiplus and Prismah have a potential synergy that will contribute to the growth of the businesses.
Corporate driversPositioning – Multiplus is a loyalty program company that uses the best partner network to provide recognition and rewards for the consumer choices its members make.
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