Strategic
Objectives

Multiplus operates in a market that has two sides, as an intermediary in relations between business partners and network members. Within this model of operation, the company has defined its strategy so as to maximize the value generated for partners, continually improving the member experience and ensuring the sustainability of the business.

Based on these three cornerstones - Value for Partners, Member Experience, and Sustainability of Business - Multiplus has defined its long-term strategic planning. Throughout 2012, leaders from every business area have met at workshops to debate the best opportunities for the company's development in the coming years. These cornerstones were then expanded into seven strategic goals, which in turn make up the projects and initiatives that will be executed by the company to fulfill the strategy.

Noteworthy among the initiatives prioritized in strategic planning for Multiplus are: diversification of the product portfolio, strengthening of relations with members and partners, enhancement of methodologies for measuring the impact provided to partners for loyalty and investing in training of internal teams, and improvement in operation management systems.