GRI G4-DMA Indirect economic impacts | G4-DMA Local communities

Eternit’s mission is to develop, manufacture and market raw materials, products and solutions of excellence for the construction industry, while ensuring the competitiveness, profitability and longevity of the business and acting with social responsibility and respect for the environment.

Relationship with local communities

The companies of the Eternit Group benefit local communities by conducting a series of social initiatives that contribute to their social, economic and cultural development. In addition to organizing campaigns for the donation of products, food, toys and to hiring workers from the local community, the Company also makes financial donations to support certain projects. In 2014, the Group invested R$910,400 in programs to engage local communities. GRI G4-SO1, G4-SO2

Eternit social initiatives with local communities surrounding its plants

Significant indirect economic impact on local communities (in R$ ‘000, unless indicated otherwise) GRI G4-EC8

2014
ETERNIT GROUP UNITS	State	ICMS Collection	Value of Fund for Municipal Governments - FPM	Share of municipal collection (%)
Eternit - Goiânia	Goiás	17,197	145,426	11.8
Precon - Anápolis	Goiás	5,697	40,352	14.1
Eternit - Simões Filho	Bahia	11,973	17,660	67.8
Eternit - Rio de Janeiro	Rio de Janeiro	17,711	141,387	12.5
Eternit - Colombo	Paraná	24,698	39,871	61.9
Tégula - Atibaia	São Paulo	2,975	32,036	9.3
Tégula - Içara	Santa Catarina	789	17,504	4.5
Tégula - Camaçari	Bahia	404	61,228	0.7
Tégula - Frederico Westphalen	Rio Grande do Sul	586	11,909	4.9
Tégula - São José do Rio Preto	São Paulo	435	44,348	1.0
Tégula - Anápolis	Goiás	986	49,310	2.0
CD Tégula - Londrina	Paraná	85	50,616	0.2
SAMA - Minaçu	Goiás	22,383	13,722	163.1

 

One of Eternit’s most traditional actions is the Open Doors Program, which, since its creation in 2004, has welcomed over 67,000 people to tour the fiber-cement plants and mining operation. In 2014 alone, approximately 5,000 people participated in the initiative, which promotes a better understanding among the public of the mining and processing of chrysotile asbestos, the sustainable production of fiber-cement products and the workplace health and safety practices adopted by SAMA and the production units of Eternit and Precon Goiás.

During the year, the Company also continued its various social actions: Assis Chateaubriand São Paulo Art Museum (MASP) for the conservation of its collection of rare works and books; promoting cultural inclusion at the Olga Kos Institute for children and young people with Down’s Syndrome; São Paulo Biennal art exhibitions; International Dance Festival in Goiás (Dançarte); Goals for Life Concerts (instrumental music); and Ayrton Senna Racing Day.

Meanwhile, SAMA, among other social and cultural initiatives, conducts the Sambaíba Project in Minaçu, Goiás, which works to promote the inclusion of youth at social risk in the labor market. The Company encourages the production of handicrafts made from waste rock extracted from the mine, recycled paper and banana tree fiber. Since 2004, the program provides vocational training to youth in partnership with the National Industrial Training Service (Senai). GRI G4-SO1

Intangible assets

Over its history stretching back over 70 years, Eternit has built a solid image in the market and a highly competitive structure. The highlights in this area are described below:

Intellectual property

The Company’s employees are trained and encouraged to be protagonists in their own career advancement. In addition to developing its people, the Company offers a wide range of benefits, monitors organizational climate through surveys and develops action plans to attract and retain talent. These differentials result in low employee turnover and high internal recruiting and, in 2014, led the Company to be included, for the third straight year, in the ranking of Best Companies to Work For published by the magazine Você S/A.

Strength of the brand

Product quality, transparency, good relations with stakeholders and credibility are some of the attributes that strengthen and consolidate the Eternit brand in Brazil, whose mascot, an Owl, conveys the concepts of wisdom, safety and protection.

Good cost-benefit tradeoff

Fiber-cement made with chrysotile offers an excellent cost-benefit tradeoff. The roofing segment is one of the largest markets in Brazil’s construction industry, and fiber-cement roofing panels and concrete roofing tiles generate annual demand of over 300 million square meters, which represents around 50% of the national roofing market. Eternit’s products are leaders in the fiber-cement segment and combine quality and durability at affordable prices, which favors their acquisition by income classes with lower purchasing power.

Diversification

The Company has the most diversified product mix in the segment. Learn more about Eternit’s portfolio in the chapter Profile.

New technologies

In 2014, Eternit completed the implementation of its Integrated Human Resources Management System based on the software YourLife. The system, which is constantly updated, integrates all area processes, from registering employees’ professional information to planning their careers. GRI G4-13

Awards and recognitions

The numerous awards received by Eternit over the past seven decades since its founding demonstrates the high level of seriousness it adopts in all of its activities and in its relationships with all stakeholders.

Throughout 2014, the companies that form the Eternit Group received important awards and recognition from organizations and publications in the areas of corporate governance, investor relations, human resources, marketing and products.

ETERNIT

AWARD	ORGANIZATION	CATEGORY
20th PINI Award	Editora PINI	Preferred fiber-cement roofing panel supplier - 1st place Brand most used by your fiber-cement roofing panel company - 1st place Preferred cement cladding panel supplier - 1st place Brand most used by your cement cladding panel company - 1st place Preferred supplier of heat insulated metal roofing panels - 1st place Brand most used by your insulated metal roofing panel company - 1st place
Apimec Minas Award	Capital Market Professionals and Investors Association of Minas Gerais (Apimec MG)	Best Public Meeting in 2013
RA1000 ReclameAQUI® Seal	ReclameAQUI®	-
Best Companies to Work For 2014	Você S/A magazine	-
Anamaco Award 2014	National Association of Construction Material Dealers (Anamaco)	Master Award - Fiber-cement Roofing Panels, 2nd place Fiber-cement Roofing Panels - Category: Large Clients, 2nd place Bathroom Chinaware - Category: Coverage, Honorable Mention Bathroom Chinaware - Category: Large Clients and Honorable Mention Ecofriendly Roofing - Category: Coverage
Ruy Ohtake - Top of Mind Construction Resale	Grupo Revenda	Fiber-Cement Roofing Panels
20th ABEMD Award	Brazilian Association of Direct Marketing	Digital/Mobile - Optimized Navigation
Most admired HR departments in Brazil 2014	Gestão e RH magazine	Personality - Flávio Grisi

 

SAMA

AWARD	ORGANIZATION	CATEGORY
2014 Human Being Award	Brazilian Human Resources Association	Best Practices in Talent Development - 1st place Best Practices in Sustainability and Social Responsibility - 1st place
50 Psychologically Healthy Companies in Brazil	Você S/A and GPTW magazine	-
EducaRES	Ministry of the Environment	-
Entrepreneur Friend of Sports Award	Ministry of Sports	-
200 Largest Brazilian Mines 2014	Minérios e Minerales magazine	15 mining companies that most invested in safety and information technology in 2013
13th CREA Goiás Environmental Award 2014	CREA - GO	Physical Means - 1st place
Best Companies to Work For in Brazil	Great Place To Work and Época magazine	Small and medium companies - Care Category - 3rd place
17th HR Top of Mind	Editora Fênix	Best Company with recognized practices in Environmental and Sustainability Management
Best Companies to Work For	Você S/A magazine	Miscellaneous Industries - 1st place
Best Companies to Work For - Midwest	Great Place to Work and O Popular newspaper	1st place
Best Companies to Work For in Latin America	Great Place to Work	Companies with over 500 employees - 6th place
Most Admired HR Departments in Brazil 2014	Gestão e RH magazine	Personality - Moacyr de Melo Junior

 

TÉGULA

AWARD	ORGANIZATION	CATEGORY
20th PINI Award	Editora PINI	Preferred Concrete Roofing Tile Supplier - 1st place Brand most used by your Concrete Roofing Tile Company - 1st place
Top of Mind Casa & Mercado	Casa & Mercado	Concrete Roofing Tiles
Environmental Highlight - Green Seal	Jornal do Meio Ambiente do Estado de São Paulo	Environment

 

See other awards at: www.eternit.com.br, www.sama.com.br, www.eternit.com.br/ir.