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1 million metric tons of fiber-cement production capacity |
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10 million m2 – of concrete roofing tile production capacity |
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300,000 metric tons of mining production capacity |
T he initial goal of increasing gross revenue from R$500 million to R$1 billion was achieved within just three years (2010) by its expanding production capacity and entering new segments, such as bathroom chinaware and concrete roofing tiles. Once the goal was met, the Company launched the plan’s second phase by drawing on the strength of its brand and its broad network of over 16,000 points of resale.
16,000
points of resale
The guidelines of the Program are: (i) organic growth to expand its current capacities to sell more of the same; (ii) diversified organic growth to incorporate new products in the portfolio by drawing on the capacities of third parties or on in-house development; and (iii) inorganic growth by acquiring other companies in the construction materials industry.
Eternit is a complete and innovative company that optimizes its operations to make the most of its potential in the construction market. In 2013, in segments such as fiber-cement and construction solutions, its growth outperformed the industry average, which was made possible by the adoption of strategies such as strengthening its relationship with consumers.
| Organic growth | Diversified organic growth | Inorganic growth/greenfield projects |
| Expand production capacity and sales of existing products. | Diversify the product portfolio with new products and segments using Eternit’s own production capacity and the idle capacity of third parties. | Obtained through acquisitions or the creation of a new company. |
Achievements:
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Achievements:
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Achievements:
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