One of Walmart's main differentials is its Preço Baixo Todo Dia – PBTD (Everyday Low Prices) strategy (EDLP). By offering customers products at lower, more stable prices than competitors on any day of the week, the company ensures that they will always save money in all its stores and give them the power to decide what to buy. To do so, the company operates with the Preço Baixo Todo Dia – PBTD (Everyday Low Prices) model which includes the best ways of negotiating with suppliers and optimizing logistical costs.
In line with its policy of making constant improvements, upgradings were made in the brands that serve the C, D and E customers in 2014. The aim is to accompany the growth of the middle class which has expanded its consumption potential and increasingly needs another retail option that offers lower prices and convenience. As a result, the TodoDia brand was repositioned in upstate cities in hypermarket and supermarket formats.
In pursuit of greater efficiency and flexibility, Walmart also worked on the integration system of its brands on a single platform. The South region was totally integrated within the company's operating system and stores in the Northeast will undergo the same process in 2015.
Business model
Walmart Brasil follows the global policies of Wal-Mart Stores, Inc. – which ensures a standard operation not only in Brazil but also in other parts of the world. Walmart Brasil also takes the best practices of the group into consideration to see if they can be applied in the country. The president and the 11 vice-presidents direct Walmart Brasil's activities and ensure they match the particular national features. They are therefore free to make strategic decisions on investments, store formats, rate of growth, pricing and merchandising.
