Walmart has around 1,000 private label products, created through business partnerships and sold exclusively in the company's chain at average prices that are 10% to 30% lower than similar products.
Walmart Brasil encourages and advises its private labels suppliers to obtain the Global Food Safety Initiative (GFSI) certification in order to increase food safety, guarantee protection and strengthen consumer safety. This is a food safety standard that increases transparency and brings greater cost efficiency in the whole food supply chain.
In 2014, the portfolio was expanded with the launch of 189 products. Of these, 7.9% had differentials in terms of sustainability, exceeding the initial goal that 5% should have this feature. We would highlight among the other launches:
- Easter Eggs
- Great Value, for reducing post-consumption waste equivalent to 1,820 kg of paper for every 10,000 units.
- Matchstick Potatoes
- Great Value, for a reduction of 3% in packaging material which means 2.4 kg less plastic for every 10,000 units.
- Baby Wipes
- Equate Baby, for reducing the packaging material by 13% which means 10 kg less plastic for every 10,000 units.
- Tissue Wipes
- Equate Baby, for reducing the packaging material and post-consumption waste by 25% with the use of a refill.
- Disposable Razor
- + Ekonômico, for reducing the packaging material by 15% which means 28.5 kg less plastic for every 10,000 units.
- Pedicure files
- Equate Women, with a refill that allows the file to be used up to three times, with a reduction in the post-consumption waste equivalent to 540 kg of plastic for every 10,000 units and 800 kg of timber for every 10,000 units.
- Assa Fácil
- Bom Preço, for reducing the packaging material by 25% which means 100 kg less paper for every 10,000 units.
- Cotton balls
- Equate, reducing the packaging material by 26% which means 43 kg less plastic for every 10,000 units.
189 private label products launched in 2014
Check out the complete portfolio of private label products here.
7.9% of the launches with sustainability differentials, exceeding the target of 5%