Walmart developed a national marketing campaign in 2014 within the Everday Low Prices, concept, using the slogan Quem economiza, realiza (Who saves, wins). It is based on real stories which are related to inspire and engage customers and presented Brazilians who are fighting to turn their life projects into reality. The campaign involved all the Walmart hypermarket and supermarket brands and was bolstered by advertising at peak times on television, radio, newspapers and the Internet, as well as on an exclusive fan page that brought together statements by customers with tips on saving money.Click here and get to know more.
